YLF wins $50,000 ad campaign with the Washington Business Journal
Following a nomination from the Washington Business Journal to compete in its first annual "Create-A-Thon", YLF, along with 10 other area nonprofits, partnered with a college intern to create a marketing campaign.
After weeks of hard work, our intern Katharine Fraser presented her final concepts at the Pepco Edison Place Gallery. She gave a three-minute slideshow presenting an ad campaign fueled by words from Booker T. Washington "Character, not circumstance, makes the person." This campaign is meant to appeal to an audience of young professionals who by donating, not only invest in character building and mentoring programs for DC-area youth,but will gain access to a variety of networking and social events hosted by YLF.
Questions ensued from a panel of judges, which was composed of Debbi Jarvis, vice president of corporate citizenship and social responsibility for Pepco Holdings Inc., Washington Business Journal Publisher James MacGregorand WBJ Creative Services Director Jamey Fry. Soon after the deliberation period, Katharine Fraser and YLF were named the winners of the 2016 "Create-A-Thon". YLF will receive a $50,000 ad campaign and Fraser will work in a 10-week internship with Washington Business Journal.